M Jhaveri

The Challenge

Real estate advertising is crowded with portal listings and broker campaigns, and the usual result is a flood of low-intent leads that sales teams cannot reach or convert. M Jhaveri needed enquiries from genuine home buyers who were ready to visit the project.

The brand also needed its advertising to reflect the quality of its developments — generic property ads were making premium homes look like every other listing.

Our Approach

We rebuilt the funnel around the metric that matters in real estate: site visits. Campaigns on Meta and Google were structured by buyer intent, with instant forms and landing pages designed to pre-qualify on budget, configuration and timeline.

Every lead was fed back from the sales team so optimisation could happen against lead quality, not cost per lead alone. In parallel, our creative team produced a premium visual language — walkthrough videos, lifestyle stills and amenity-led carousels — that made the project stand out in the feed.

“In real estate, a cheap lead that never picks up the phone is the most expensive lead you can buy.”Wealth Sculpt — real estate growth principle

What we delivered

• Meta & Google lead-generation campaigns
• Pre-qualifying landing pages & forms
• Project walkthrough & lifestyle creative
• Retargeting for site-visit nudges
• Lead quality feedback with the sales team
• Weekly performance reporting

The Result

M Jhaveri now runs on a repeatable acquisition system the sales team trusts: leads arrive pre-qualified, follow-up is faster, and creative reflects the premium positioning of the brand across every touchpoint.