Inexor

The Challenge

Furniture is bought with the eyes first, but most furniture brands post flat catalogue images that look identical to competitors. Inexor needed content that showed its pieces in real, aspirational spaces and gave people a reason to follow — not just scroll past.

Our Approach

We defined a visual direction for the brand and built content pillars around styling inspiration, craftsmanship, product details and real homes. Shoots were planned for Reels, carousels and stories rather than repurposed from catalogue photography.

Content marketing — buying guides, care tips and room-styling ideas — gave the brand useful things to say, while paid social amplified the best-performing posts to reach new audiences.

What we delivered

• Social media strategy & content pillars
• Lifestyle product shoots & Reels
• Brand visual guidelines for social
• Buying guides & styling content
• Community management
• Paid social amplification

The Result

Inexor now has a recognisable, premium social presence with a consistent content engine behind it — giving the brand a steady flow of fresh creative for both organic channels and advertising.